A technology-driven strategy can make a huge difference for your small-sized business, in terms of customer service as well as communication or productivity. However, the implementation of new technology isn’t always possible for small companies, particularly when they don’t have the resources and established brand name of their larger competitors.
Emerging technologies can often solve the issues faced by small-scale businesses without costing too much. A well-planned technological strategy can reduce the need for outdated methods, automate permanent tasks and lay the foundation address for growth through scale – all without spending your entire budget on a single solution.
One of the best ways to identify the right technologies for your company is to consult your team. Ask them what they think would make their jobs easier or more efficient, and then research the types of solutions that may be a good fit. Consult your professional network to find other small-business owners in similar industries. They can give you insights on the technology solutions that have worked and not worked for them. They might even be able refer you to trustworthy vendors.
Cost-saving technology can help you trim the cost of overhead, too. By moving your data and information from paper-based platforms to cloud-based ones, you can reduce the cost of printing, stationery, and paper. Similarly, switching your office lighting to commercial LEDs could reduce energy consumption by a significant amount each year. Digital marketing tools also reduce the need for traditional marketing and deliver more effective results at lower costs.